Well-known Women's Clothing Brand IPEKYOL Opens its First Store in Georgia

On July 7, a new brand of women's clothing store, IPEKYOL, opened in Tbilisi Mall. This is the first store of the brand in Georgia. The 170 sq m area features a collection of women's clothing, shoes and accessories inspired by the latest fashion trends.

The well-known brand in Georgia is represented by Retail Group Georgia, a member of Alhokair Fashion Retail Group, an exclusive franchise partner of the brand, which currently operates 60 stores of more than 30 international brands operating in Georgia.

"By opening a new store in Tbilisi Mall, we are introducing another world-famous fashion brand to one of the city's favorite shopping malls,” Eter Gvaradze, the Head of the Marketing Department at Retail Group Georgia told us. “With the discovery of the new brand, we offer a special experience to our customers. They will be able to buy modern and fashionable clothes for both everyday and special occasions. We are sure that IPEKYOL will be well received by Georgian consumers, as it fully corresponds to their sophisticated taste. I believe they will love it just as much as they love our many brands. At the same time, with the opening of the new store, we have created new jobs, which is especially important during this post-crisis period.”

The spring-summer 2020 collection of IPEKYOL combines modern and feminine silhouettes with trendy details. Elegant shapes and airy, light fabrics are the main features of this collection. Contrasting colors decorated with various details are mixed with the neutral tones inspired by the sun and the sea. The combination of jackets and trousers in the collection is especially striking, though much more organic this season than at any other time.

The diverse palette of yellow, khaki and brick colors notably dominates and fits the hot season. Modern models of different shapes of jeans make the collection desirable for any occasion. A choice of green gives shorts and tops summer tones, and dresses and shirts decorated with geometric prints, romantic ruffles and light purple tones are sure to make any woman stand out. Bags of various sizes, accessories with organic fabrics and acrylic details to perfect the attire are an important part of the collection.

The new IPEKYOL store awaits customers every day from 10:00 to 22:00 on the first floor of Tbilisi Mall, 16th David Agmashenebeli Alley. It is possible to purchase the summer collection of 2020 with a discount of up to 50%. 


09 July 2020 12:09