Tourism Administration and IDS Borjomi Sign Memorandum

The Georgian mineral water company IDS Borjomi Georgia has signed a Memorandum of Partnership with the Georgian National Tourism Administration (GNTA) and presented the first international gastronomic portal

General Director of IDS Borjomi Georgia, Zaza Kikvadze, and Head of GNTA, Giorgi Chogovadze signed the Memorandum according to which IDS Borjomi is ready to contribute to the development of the country’s tourism.

The main goal of a new Georgian gastronomic portal created by IDS Borjomi is to encourage tourism, and gastronomic tourism in particular, by highlighting and promoting Georgian cuisine.

“Borjomi is a flagship brand of Georgia’s export sales,” Kikvadze said. “Development of tourism and especially regional tourism in Georgia will further help to promote and increase awareness of Georgian products, including Borjomi, in foreign countries. Tourists are attracted to the Georgian cuisine; Borjomi and the Georgian Feast are inseparable concepts. That's why we decided to push the issues of regional gastronomy and thus encourage regional tourism.”

The website is trilingual - Georgian, English and Russian. The company will promote the website, as well as Georgian cuisine, in local and strategic markets, such as Ukraine, the Baltic States, Russia, Kazakhstan and Belarus. Many new and exciting recipes, news, and information about gastronomic trends will be added to the website over time.

Tourists are always interested to see the production process of the legendary mineral water Borjomi with their own eyes and the company IDS Borjomi Georgia is ready to set up special tours to the Borjomi bottling factory.

Borjomi is a brand of naturally carbonated mineral water from springs in the Borjomi Gorge of central Georgia. Borjomi is exported to over 40 countries. IDS Borjomi Georgia is a part of IDS Borjomi International, the biggest producer of natural mineral water and a market leader in bottled natural mineral waters in the CIS and the Baltics.

Ana Akhalaia

25 April 2016 20:07