ProCredit Bank Georgia Summarizes 2016

During a press conference held at the ProCredit Bank head office on Friday, Dr. Claus-Peter Zeitinger, Chairman of the Supervisory Board of ProCredit Holding, Ilir I. Aliu, Chairman of ProCredit Bank Georgia’s Supervisory Board, and the bank’s management team discussed business strategy, recent achievements, and future goals. 

As a member of International ProCredit Group, founded by the ProCredit Holding, ProCredit is the only European bank represented in the Georgian banking sector today.

“According to the statistics we serve 25% of small and medium sized entreprises (SMEs) in this country,” Dr. Zeitinger said. “We are highly concentrated. We are not doing what we did in the past: consumer landing, micro-loans, very small loans… our biggest challenge is to find re-financing in Lari’s or in Dollars and we must be more attractive for depositors. That’s why we’ll do everything to attract more companies who do business with us.” 

Although, according to the CEO, 99% of the bank’s transactions are already automated, the press conference promised an even greater focus e-banking in the future.

In order to make its services easier and more comfortable for clients, ProCredit Bank Georgia has implemented 24/7 self-service areas in every branch, where customers are able to carry out nearly all essential bank transactions themselves.

The house bank strategy still remains a priority, specifically the offering of new mortgage loans for physical entities. “For us, it’s very important to support the country in the process of the formalization of the economy, through implementing European standards and European experience,” Dr. Zeitinger said.

ProCredit Holding’s recent inclusion on the Frankfurt’s Stock Exchange Premium Listing is a significant step in that direction, allowing the strengthening of the bank’s reputation amongst the European investors.

Mr. Aliu, the supervisory board’s chairman, struck a positive note to round off the event. “We are here to stay,” he promised, “as a specialized, good bank with extremely well educated staff.”  

by Nino Gugunishvili