Georgian Clip on 6 Millionth Tourist Wins First Silver at Cannes Lions

Winners of PR Lions were announced at the Cannes International Festival of Creativity and Georgian clip dedicated to the 6.000.000th tourist was among the winners and was awarded with Silver and Bronze lions.

 The 6th Millionth Tourist Campaign was shortlisted in three categories winning a Bronze and a Silver Lion, making it the first Silver for Georgia and WINDFOR'S was among the winners for the first time in its history. 

• PR – Public Sector
• PR – Events & Stunts
• PR – Territory Marketing & Communication

The clip was made by the initiative of the Georgian National Tourism Administration (GNTA).

Georgian tourism officials arranged a special surprise for the 6,000,000th guest. Jesper Black, a young Dutch man, turned out to be this lucky tourist.

6,350,825 international travelers visited Georgia last year, which, according to the GNTA, is a record number of international travelers for the country.

By Thea Morrison