Georgian Designers Participate in Vogue Talents

Two Georgian clothing designers, Mach&Mach and George Keburia, are participating in the Vogue Talents/Who is on Next project, initiated and organized by Italian Vogue and Swarovski. 

Mach&Mach is a Georgian brand created by sisters Gvantsa and Nina Matcharashvili. George Keburia made his first collection in 2010; international pop stars have frequently been spotted wearing both Mach &Mach and Keburia. 

Set to promote aspiring, young designers and their brands on the international scene, Vogue Talents enable them to find potential new markets for their produce and establish important contacts internationally. 

The Georgian designers were chosen for Vogue Talent along with Cecile Bahnsen from Denmark, Okhtein and Matteo Ciampalini from Italy, Julia Seeman from Sweden, Peet Dullaert from Netherlands, Designer duo from Egypt -Mounaz and Aya Abdel Raouf and Snow Xue Gao from China; and had to present their collections with Swarovski crystals, the best examples to be part of the Vogue and Swarovski capsule collection that is said to hit stores this autumn. 

The designers’ works were presented at Morando Palace, with Editors of Italian Vogue Emanuele Farneti, American Vogue, Anna Wintour, Nadya Swarovski, member of the Executive Board and Head of Corporate Communications and Design Services at Swarovski attending.

By Nino Gugunishvili