USAID Zrda, GNTA Hold Seminar

The USAID program Zrda, in cooperation with the Georgian National Tourism Association (GNTA), organized a seminar - New Tourism Product Development and Marketing, conducted by British expert Jack Delf.

The seminar was held on April 26 and covered vital issues for tourism market development in Georgia.

“The seminar focused on ways of creating new tourist products in Georgia. Special attention was paid to agricultural, eco and wine tourism fields,” Giorgi Chogovadze, Head of the GNTA, stated.

USAID Zrda is a five-year program designed to promote inclusive and sustainable economic growth in target regions by improving MSME growth, increasing the productivity of rural households, facilitating market linkages between producers and buyers, and promoting local economic development by establishing and strengthening networks.

The program operates in the regions of Shida Kartli, Kvemo Kartli, Samtskhe-Javakheti, Mtskheta-Mtianeti Samegrelo-Zemo Svaneti and Akhmeta municipality in Kakheti.

By Thea Morrison