Agro-Food Project Gemovani Set for 2nd Local Market Exhibition
Gemovani is to hold a second agro-food market showcasing products of Georgian origin under the trademark ‘Gemovani.’ Products from Georgia’s mountainous regions will also be on display.
According to Otar Nachkebia, Director of the project, the Gemovani market will be held on May 9, from 10 AM to 4 PM, at Tbilisi Event Hall within the Tbilisi Concert Hall on Melikishvili/Kostava streets.
The aim of the event is to introduce the brand Gemovani and to popularize genetically endemic Georgian products among Georgian consumers.
80 farmers, family-run firms and entrepreneurs are set to participate in the exhibition-sale, coming from across the country to show off their own traditional products.
“Visitors will be able to get Georgian, natural products of botanical and animal origin: bread, dairy products, meat, vegetables, fruit, cereals and more,” Nachkebia said.
From June 2018, the Gemovani brand plans to hold weekly markets in a number of locations, one of them near Lisi Lake.
“We want to take advantage of the local market and, more importantly, to support the restoration of Georgian traditional methods of production as well as the popularization of genetically Georgian products. Products produced under the ‘Gemovani’ label are unique and should be recognized worldwide. That is why, after the local market, the number one plan is to enter the international markets,” the Gemovani director said.
In addition, as Otar Nachkebia explained, any farmer who can produce genetically Georgian products can participate in the project. "We want to stimulate the production of local origin in Georgia. Farmers will know that genetically Georgian products are in big demand and that it is cost-worthy, "said Otar Nachkebia.
The general sponsor of the market project is "The bread Mzetamze". The event is supported by "Wizard Event", "Livingstone", the movement of KAR.GE and Georgian wheat producers. Media Holders are Palitra, Radio Holding Fortuna, Business Media Georgia and Georgia Today.