Menu Group Project In Georgia

It is the fourth year that Menu.ge – the first Menu Group project outside Armenia – has been operating on the Georgian market. In just four years, Menu.ge became the leader in terms of food delivery in Georgia – a market with serious competitors. Armenian News “NEWS.am” spoke with Menu.ge director Stepan Aslanyan to find out how the company managed to become a leader as well as to disclose the peculiarities of the Georgian market.

“We follow the international market of delivery very attentively, especially the trends in the neighboring countries. The delivery culture of the country wasn’t developed when we first entered the Georgian market, even though one of the biggest international delivery services operated here at the time. The restaurants did provide delivery services, but at a very high price. Our entry on the Georgian market has finally made the prices of delivery service competitive.” - Stepan Aslanyan

In August 2017, the Menu Group purchased their rival company “Foodpanda”, and Aslanyan believes this happened due to the fact that they could not overcome the challenges that were presented, with the only challenge for the Menu Group now being serving clients.

The Menu Group delivers around 5,000 meals a day, with orders being requested primarily through their App or the website, and seasonally the amount of orders placed by tourists spikes immensely.

Menu.ge operates in seven different cities of Georgia with the cooperation of over 350 restaurants.

By Shawn Wayne

Photo by NEWS.am