Tbilisi Celebrates National Day of Italy with outstanding Creativity, Fashion Shows & Exhibitions

The Embassy of Italy in Georgia celebrated the National Day of the Republic of Italy on June 4 by hosting an event for various guests, featuring exhibitions, fashion shows and numerous surprises. The Silk Factory Studio was the host venue, a backdrop to a real kaleidoscope of Italian creativity: Italian fashion trends presented in a fashion show organized through a partnership with CNAFadermoda and Italian design concept displayed in an exhibition of “Italianism;” Italian photographer and mountaineer Vittorio Sella’s photos of 19th Century Georgia and the famous Italian photographer and portraitist Max Cardelli’s recent landscapes and portraits were showcased in a photo exhibition; additionally, one could walk through a photo gallery of true Italian art masterpieces related to gastronomy and observe the photo exhibition of the “Young Talents of Italian Architecture” project competition winner.

The celebration of the Italian National Day is related to the concept “Vivere all’italiana” (“Italian Lifestyle”), which in its turn is much more than just a lifestyle: it is a harmonious blend of traditions, innovation, technology, elegance and functions. The popularization of the Italian lifestyle rule and concept “Made in Italy” serves to promote a new initiative “Italian June,” with the participation of local companies that import and sell Italian products on the Georgian market and, throughout the month of June, offer various promotions and discounts to customers.

The Italian and Georgian national anthem, as well as various songs, were performed by the Rustavi Ensemble. At the end of the event, Georgian Airways and Wizz Air held a raffle competition offering winners tickets to Bologna, Rome and Milan.

The event was organized by the Italian Embassy in cooperation with ICE-ITA, a promotional agency for Italian companies, and with the help of numerous sponsors and partners.