Spar Opens New Supermarket In Kutaisi

Spar Georgia has opened its biggest supermarket in the country to date, in the city of Kutaisi.

The new supermarket is located approximately 200 kilometers west of the capital, Tbilisi. A conversion of an existing store, the supermarket was re-branded to Spar and redesigned inside and out, according to the retailer.

Spar Georgia has maintained its focus on offering a good selection of fresh produce and traditional Georgian bakery products, the retailer said.

This new supermarket offers more than 10,000 SKUs, including Spar own-brand products from various Spar partners. There is also an in-store café that sells pizza, sandwiches and shawarma, along with a wide selection of traditional Georgian dishes and salads.

The retailer said that a highlight of the store is the bakery section, offering freshly made Georgian cakes and breads.

In 2017, Spar Georgia’s first full year of trading saw the business post solid growth, through the opening of 19 stores. With this latest store opening in Kutaisi, the Spar partner now has a total of 43 Spar supermarkets. Spar also has plans in place to move into sub-licensing to enable independent retailers to benefit from the brand.

Overall, Spar International has recently pushed expansion in Eastern and Southern Europe. Alongside budding markets in Greece and Italy, Spar International opened its first store in Malta this year, and has plans to introduce its brand to Cyprus.

By Shawn Wayne