Georgian Wine & Alcohol Company Presents New Premium, Cultic Wines

Vardisubani, Akura and Artana were the new premium wines presented by Georgian Wine and Spirits company GWS on June 23. The company presented a collection of premium wines at "Colors of Georgia," a baroque-style grandiose event which was held in the yard of one of the oldest wine factories in Telavi.

“Cultic is attributed to wines that are of higher quality than premium wine,” explained Keti Kenkishvili, GWS Ambassador. “Baroque, in general, is a Portuguese word meaning ‘pearl.’ That is why we decided the main theme of the event had to be Baroque. These wines are truly special and need to be drank at special occasions.”

The event was attended by representatives of GWS, foreign partners, diplomatic corps and trade chambers. One invited guest included the French Ambassador Pascual Meunier. Members of the National Wine Association, the Telavi Mayor, local municipality, government and business sector representatives, media and other officials also attended the event. Wine business representatives from France, China, Ukraine and Russia were also invited to attend. GWS Executive Director Philippe Lespi hosted the guests.

"I think people are aware of the potential of Georgia in terms of wine production, and we wanted this line of wine to be totally unique,” Lespi said. “Today, we achieved everything. This line is a collection of best wines. We present GWS’ genuine treasure, three varieties of wine ‘Akura,’ ‘Ardana’ and ‘Vardisubani.’”

"I really like the atmosphere of the event and the new collection of wine and I'm always glad to come here and taste such delicious wine," said actress Eka Chkheidze. In the open air, the guests gathered in The Garden of Sweets for the third consecutive year to get acquainted with GWS’ new wines. "The wine is delicious, I’m glad that Georgian production is expanding, and I'm always supportive of any company in this field," said photographer Goga Chanadir.

Georgian traditional dancing group ‘Mariko Ebralidze and Levan Maspindzelashvili’ added a theatrical and colorful atmosphere to the mood of the event with music while guests enjoyed the new wine line of the company. The event closed with fireworks.

In 2016, the company marked the 40th anniversary of the factory, where the brand ‘Vismino’ was presented. The event also included a tour and product tasting. Last year, guests visited the ‘Bakhus Celebration’ and tasted ‘Tamada's Great Reserve and Kvevri.’ The purpose of the event was to restore the tradition of making timber wine, rejuvenating it and remembering how they celebrated Bakhus centuries ago and how they celebrate it in the 21st century.

GWS is one of the oldest and best-known wine factories in Georgia, established in 1993 in Telavi and created on “Telavi 2” base, the oldest wine factory dating to 1976. Today, GWS owns 350 hectares of vineyards, most of which are 15-25 years old. Of these, 280 are red grapes and the remaining 120 belong to white varieties. 70% of Georgian traditional grape varieties are produced, and 30% are international varieties. The company produces wine, sparkling wine and high alcoholic products, known as Tamada, Old Tbilisi, Admanti, Vismino and Elibo. Soon, customers will be able to enjoy wine produced using biotechnology methods from the company’s vineyards.

By ADVERTORIAL