Elit Electronics Brings New Style to the Market

Elit Electronics has been working in the consumer market for 23 years. Over time, the company and the brands it represents have made big changes: the network of stores has been expanded, new concept stores introduced, and a memorandum of cooperation has been signed with several leading brands whose official representative in Georgia was chosen as Elit Electronics. In addition, the list of hardware categories was increased in stores. These achievements have led to the repositioning of the brand and strategic platform.

A strategic platform was designed, based on which the Elit Electronics marketing team worked to change the logo visuals. And a new logo is nothing if it does not have the right background, so, over the years, the communication strategy has been improved and, according to the amendments, brands were rejuvenated, and the age of the target groups reduced. You can see how in recent advertisements the brand is getting younger, and correspondingly the Elit Electronics logo possesses a number of graphic shapes that reflect the modern trends of the company. Most importantly, the word ELIT has been expanded in size compared to the word ELECTRONICS to demonstrate that the company is focused on the exclusivity of its own products and services.

Elit Electronics is the largest trading network in the hardware market and is represented by the largest range of products. Many new projects are to be designed to create more comfort for consumers and to fully respond to the market requirements. Elit Electronics is the most available in both the geographical and pricing sphere. Elit Electronics is a place for all generations, and in the past few years the modern trends in the communication strategy have moved beyond TV-only advertising to encompass the digital world. The new logo is also customized to reflect this fact.

The aim of the brand is to increase its household level on the Georgian market; to move towards development. “We believe that development and advancement are created by the people promoting technological development today. Elit Electronics makes technological developments and progress accessible to Georgia. That is why the main communication message of the brand is ‘Go ahead,’” said Lado Jobava, General Director of Elit Electronics.

The rebranding of the company is recognition of everything it has already achieved. In the past two decades, the company's area of operation has grown impressively, and it is now the market's unconditional leader. Rebranding is a reflection of those achievements and of the larger future plans of the company.

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