IBF Sales Management Event to Be Held at Tech Park Tbilisi
The International Business Forum (IBF) is the only Georgian company hosting international forums, masterclasses, conferences and events. Seven events are planned within the scope of IBF this year: Digital Marketing, Project Management, Strategy Planning, Sales Management, HR Management, Public Relations and Branding.
Among them, one of the most important, Sales, will take place on October 4 at Tech Park Tbilisi.
Within the frames of the workshops cycle, world prominent brand representatives and #1 sales coaches, experienced experts and consultants will visit Tbilisi.
Evgeny Kotov, a renowned business coach, an expert in staff motivation and sales management, founder of the Practicum Group company (Russia), will host the masterclass. The workshop will showcase some of the most successful start-ups. Kotov is a regular speaker at the biggest business forums of Russia and the European continent and has a business territory of 85 cities in nine countries: Russia, Belarus, Ukraine, Germany, Latvia, Turkey, Kazakhstan, Moldova, and Kyrgyzstan. More than 50 000 business owners, executives and employees have so far visited the “live” trainings of Evgeny Kotov.
The main topics of the workshop hosted by the experienced business coach are:
What is the right formula for sales?
How can we sell products based on questions?
How can we develop a sales strategy on our own specifics?
How can we complete negotiations?
How can we develop sales skills?
Sponsors of the event include Zummo Georgia and My.ge.
According to the director of Zummo Georgia, Salome Inadze, the above-mentioned workshop was interesting for their company due to its speaker and his experience in sales management, as well as for the expected attendees and the opportunities to raise awareness about their company.
“As we are the startupers, attending this interesting and informational workshop is quite important for us. It’s a great opportunity to spread information about our natural juices. We’ll show the audience the difference between the juices produced by Zummo Georgia and other companies. We will demonstrate our trendy Vending Machine for Cold-Pressed Citrus Juice, ensuring that your choice is one that will benefit the body and mind,” Inadze elaborated.
Zummo Georgia is a representative of Zummo Innovaciones Mecánicas, a Spanish company founded in Valencia which in 1992 started its quest for the perfect fruit juice, gradually becoming a global benchmark in the design and manufacture of automatic citrus juicing machines and selling its products in over 90 countries. Today, Zummo has become a consolidated company and a prestigious brand known for quality in its sector and endorsed by its exclusive squeezing system EVS (Efficient Vertical System). The fruit is cut precisely into two halves which are then squeezed by pressure. The machines do not damage the peel and the juice never passes over it, thus producing an oil-free, bitterness-free flavor.
The machines can handle all types of citrus fruit including oranges, mandarins, grapefruit, lemons and limes, and even pomegranates.
The company offers the only machines on the market that allow the entire juicing process to be seen, attracting customers and encouraging consumption.
Another sponsor of the event is My.ge, one of the biggest E-commerce organizations in Georgia covering such leading webpages as: www.MyAuto.ge, www.MyMarket.ge, www.MyHome.ge, www.MyJobs.ge, www.MyParts.ge, www.MyAds.ge and www.MyDeal.ge. My.ge has been offering customers simple, affordable and quality websites since 2003.
The company has 14 years’ experience in its field and is distinguished by the simplified search function, giving users the opportunity and comfort to easily find the desired car, real estate, product or service. In turn, the sellers can reach a greater audience of potential buyers / customers. The websites of the company are popular in Georgia due to their comfortable service and high-quality technologies.
According to Madona Kachkachashvili, the Marketing and Talent Development Manager of My.ge, being a sponsor of the upcoming workshops is interesting from the sponsor's perspective as well as from the participant’s perspective.
“Last year, after attending a one-day event organized by IBF, My.ge decided to become a partner and sponsor of this organization for future events. Each workshop gives practical knowledge on a specific topic and, after each event, the participant is ready to change and improve their organization. Similar changes create real progress and improvement in the Georgian business environment, which we would like to assist and facilitate. The attendees receive information on the methods of successful or unsuccessful steps / instruments by international professionals. Even startupers who do not have the opportunity to hire staff with international experience have the opportunity to get advanced knowledge and practical tools to use in their own organizations. This is a great luxury and possibility for Georgian companies and for the whole of Georgia for improving the business environment. MY.ge is pleased to be a sponsor and partner of this process and we wish the organizers of the event success within each event,” she noted.
The International Business Forum was founded in Georgia in 2015 and its core activities include hosting international speakers in Georgia. The main objective of IBF is to develop the sphere of narrow professions and hold master classes in these narrow segments. IBF hosts professionals from specific areas who share their experience and offer advice on what works and what does not. The aim is also to connect people within the same profession and create an interesting, comfortable day where they all have the opportunity to learn.
By Ana Dumbadze