Investing in the Promotion of Georgian Wine

According to the National Wine Agency, GEL 7mln will be spent in marketing activities in 2019 to promote Georgian wine.

Strategic markets to export Georgian wine include Germany, South Korea and Sweden where Georgian companies will participate in related activities to help raise awareness of their brands.

In 2018, Georgian wine was exhibited worldwide, including Shanghai, Tashkent, los Angeles and Washington.

In January-November 2018, Georgian wine was exported to 53 countries, amounting to 78 mln bottles (0.75 L each), a 11% increase when compared to the same period last year.

By Anna Zhvania

Photo: Georgian Holidays