The IPS International Property Show

The Middle East’s biggest property sales platform for local and international real estate markets, the International Property Show (IPS), which takes place in a number of countries worldwide, this year chose Georgia to deliver a training course. Every year, IPS brings together top real estate developers, investors, government authorities, banks and other financial institutions in order to present an educational practical training and enhance the efficiency of participation at exhibitions.

The four-hour training, named: ‘Effective Participation at the Exhibition. All You Need to Know,’ was held in the King David Residence on December 20 and had a clearly outlined program comprising three blocks: Block 1. Pre-exhibition; Block 2. Participation at an Exhibition; Block 3. Post-exhibition. The event was concluded by an awards ceremony giving participants certificates.

The training was organized within the scope of the IPS Presentation and was supported by Georgia Today Media Holding.

The participation of GEORGIA TODAY as a Media Partner while carrying out this project was beneficial for numerous reasons. Firstly, it provided the participating real estate organizations with useful information about the nature of the project and terms for participation. GEORGIA TODAY also played a vital role in the organization of the event and contributed to the future of sectoral development, guaranteeing the distribution of the relevant information to real estate companies countrywide, so supporting their future inclusion in such events.

Business Development Manager at ‘Strategic Marketing and Exhibitions’ of IPS, Julia V. Khomych, spoke about the decision to hold the training session in Georgia and stated that this is a country with “a great potential for growth in the field of real estate.” She also emphasized the significance of IPS and the advantages offered by the given training to the real estate organizations operating on the market, including the opportunity to promote themselves and boost their ability to present a strong business program and cooperate with major investors. “Many organizers invite exhibitors to take part in a show, but none will let them know how to do so effectively; none of them will give specific tips or point out the common mistakes. That is where we come in, with a willingness to help exhibitors participate in any show to maximum effect,” stated Khomych.

By Ketevan Kvaratskheliya