The Latest News on the 'Georgia - Homeland of Wine' Project
Georgia is currently successfully presenting its wines to a wide audience in one of the most developed, dynamic and prospective countries- Japan, within the scope of the project ‘Georgia – Homeland of Wine’. The latest exhibition in the project was launched on March 10 at the huge exhibition center Terrada Warehouse in Tokyo, Japan. The Grand Opening ceremony took place on March 15, seeing the government delegation of Georgia, multiple wine companies, representatives of the media sector and other involved parties participating in the celebration. The exhibition will last until May 7.
The major aim of the project is to promote the unique Georgian wine and present the country, with its interesting and eclectic history and culture, to the Japanese public and thousands of other travelers. ‘Georgia – Homeland of Wine’ also aims to obtain fruitful outcomes in the economic sector, as it allows Georgian wine enterprises to augment their sales locally, as well as abroad. The participants are given an opportunity to arrange meetings and negotiate future business with foreign companies. The project may also help the development of tourism in Georgia by raising the interest of foreigners in Georgia.
GT contacted the representatives of the National Wine Agency, one of the organizers of ‘Georgia – Homeland of Wine,’ to find out how the Tokyo exhibition is going.
“A lot of interest has been shown by Japanese media so far. The Minister of Environmental Protection and Agriculture of Georgia, Levan Davitashvili, and the Chair of the project David Tkemaladze, along with the management of partner companies, Sony Communications and Terrada Republic, held a press conference at the TMMT Hall exhibition center, which brought together the representatives of more than 60 local media sources. A Georgian folk song was performed by the State Ensemble of Georgian Folk Singing, Basiani, and broadcast on Japanese Radio ‘Ottava’,” the National Wine Agency told us.
There are multiple important and fascinating events set to be carried out within the scope of the project, which will contribute to the popularization of Georgian wine and gastronomy, as well as goods of local production.
The schedule for upcoming events is presented below:
April 3 – Renowned British journalist, wine writer and columnist of Decanter magazine Andrew Jefford will give a lecture-seminar on wine production and its uniqueness at the TMMT Hall, which will be attended by experts in the field.
April 11 – The Georgian National Tourism Administration will hold a presentation titled ‘Wine Route’.
April 13 – A degustation-seminar will be led by the prominent Japanese wine expert Kenichi Ohashi on the theme ‘Georgia – Homeland of Wine’.
April 21 – The ‘Georgian Supra’ (Georgian feast) will be presented by writer Zurab Karumidze.
The project ‘Georgia – Homeland of Wine’ is implemented by the Ministry of Environment Protection and Agriculture of Georgia and the National Intellectual Property Center of Georgia ‘SAKPATENTI’, with the support of the National Museum, National Wine Agency and Association ‘Georgian Wine’.
By Ketevan Kvaratskheliya