NRJ, N°1 Int’l Commercial Radio Brand with over 30 mln Weekly Listeners

Established in 17 countries, NRJ/ENERGY is one of the leading entertainment brands worldwide. With the opening of six new franchised stations within the last two years, the iconic brand of the NRJGroup keeps strengthening its international footprint.

Since its launch as the first commercial radio station in France in 1981, the station founded by Jean-Paul Baudecroux has been the unrivaled leader of music stations in the French radio landscape.

Thanks to the power of its brand and to a unique in-house expertise, NRJ rapidly expanded internationally, through direct investments or via cooperation agreements, with the implementation of branded stations in seven countries between 1988 and 1998: Switzerland (1988), Germany (1991), Sweden (1993), French-speaking Belgium (1994), Finland (1995), and Austria and Norway (1998).

Since 2000, NRJ has pursued its international development by franchising its brand and savoir-faire via Trademark License Agreements with leading media groups in Bulgaria (2005), Lebanon (2006), Russia (2006), Morocco (2016), Egypt (2017), Mauritius (2017), Georgia (2017), Cyprus (2017), Dutch-speaking Belgium (2018) and Denmark (2018).

“The launch of six franchised stations within the last two years illustrates the attractiveness of the NRJ brand and its unique capacity to leverage its power in many radio markets,” said Jean-Paul Baudecroux, Founder & CEO of the NRJ Group.

“We are delighted to welcome TVR Media and SBS Belgium to the NRJ family and we are confident that the conjugation of NRJ’s strike force together with their market expertise will once more be a success story,” said Richard Mazeret, CEO of International Activities of the NRJ Group.

“We are making our own version of the world's most listened radio station,” noted Lars Nielsen, CEO & Partner at TVR Media. “The results six weeks after the launch of NRJ in Denmark are staggering and we show impressive growth week-on-week. The strength of the NRJ name and the positive vibes connected to the brand have played a massive role in these results.”

“Although we could have taken one of our three TV brands, or launched a new radio brand, the choosing NRJ was a positive and conscious decision. The strength of the brand, the power of the group and the proven success made this an easy choice for Sbs,” said Peter Quaghebeur, CEO of SBS Belgium.