MIA Launches New Campaign - For More Life

Georgia’s Ministry of Internal Affairs (MIA) has presented a new social campaign called 'For More Life' which aims at increasing people's awareness about road safety.

Within the framework of the campaign, crashed cars were installed upside down on steel posts in Tbilisi and in the regions, while banners and video clips were shown countrywide.

“The goal of the social campaign is to make each citizen think about the tragic consequences of violating traffic rules,” said Minister of Internal Affairs, Giorgi Gakharia. 

Gakharia noted that Georgia leads in both the region and in Europe for the number of people who die on the road.

“Neither the MIA, Roads Department or Health Ministry can solve this problem alone: it is a challenge for all society,” he said, adding that the main reasons for traffic accidents are: speeding, driving in the wrong lane, not obeying traffic signs and drink-driving.

In parallel to the new campaign, the ministry also presented a Road Safety Action Plan for the rest of the year. One aspect of this is an increase in the number of patrol police crews by the end of the year.

MIA also plans to launch numberplate mobile detecting systems which will allow patrol police to identify risk drivers and check them within the limits of the law.

Within the framework of the strategy, the MIA also plans to install over 5,000 video cameras, including 2100 smart ones.

By Thea Morrison

Photo source: 1TV