HUAWEI Keeps Leading Position among World’s Most Important Brands

Innovative products, a loyal sales strategy and dedication to technological development: this is a small list of the elements representing the key for the success of the HUAWEI company and just what makes its products so appealing.

The HUAWEI Company has yet again proved its customer-orientation, seen in multiple studies and large-scale surveys carried out by publishers worldwide. “HUAWEI has strengthened its leading position on the Global Brand Index and increased its value by 8%,” reports the annual study of BrandZ, ‘Top 100 Global Brands.’ In said study, HUAWEI features 47th on the list, having moved one step forward in comparison with last year and meaning that HUAWEI remains among the Top 50 Leading Brands, as it has for the past four consecutive years.

Revolutionary products and innovative offers, including the improved camera system of the HUAWEI P30 smartphone series, unprecedented 5G technological capabilities and the foldable design of the HUAWEI Mate X, have caught the eye of media and customers in equal measure. This success has naturally positively reflected on sales.

Experts state that HUAWEI is exemplary for other Chinese brands, for its achieving success in the world economy. 15 Chinese companies were included in the Top 100 list of BrandZ.

According to the expert’s calculations, the loyalty of HUAWEI towards technological developments leads to customer trust, which certainly contributes to increasing the company’s reputation on a global scale in the long-term.

HUAWEI tries to utilize transformative technology of artificial intelligence to help society ameliorate their lifestyles. Through its latest projects, including translation of books for hard-of-hearing children, face recognition for blind individuals and diagnostics of visual derangements for effective treatment, the company has worked for the well-being and improvement of its customers’ lifestyles.

HUAWEI products and services are available in more than 170 countries and are used by a third of the world's population. There are 16 research and development centers operating worldwide in the USA, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of three business units of HUAWEI, mainly focusing on the production of smartphones, personal computers, tablets and cloud services. The HUAWEI Global Network is based on 20 years of experience in the telecommunications business and serves to the production of innovative technologies to customers around the world.

By Ketevan Kvaratskheliya