Nenskra Hydro Launches Info Campaign to Promote Domestic Tourism in Svaneti

Nenskra Hydro JSC, the Nenskra Hydropower Plant (HPP) project company, has launched an information campaign to promote domestic tourism in Svaneti. The campaign will last three months and will include activities in the media, as well as on social media.

“Nenskra and Nakra valleys, where the Nenskra HPP project is being implemented, is little-known to Georgian and foreign tourists,” said Teimuraz Kopadze, Chief Operating Officer of JSC Nenskra Hydro.

“I believe that within a few years, when our project improves the internal infrastructure, local small businesses will develop and various tourist attractions will be created, changing the situation entirely. At present, there are about 20 guesthouses operating in both valleys. Generally, people employed by the Nenskra HPP project live there. Since the promotion of domestic tourism became relevant this summer, we decided to contribute to it and, as our project is being implemented in Svaneti, we will dedicate our information campaign to this beautiful region.”

JSC Nenskra Hydro operates in the villages of Mestia Municipality - Chuberi and Nakra, where many social projects are being implemented, including projects which support tourism development (English language and computer classes, guesthouse management training, land registration support and improvement of internal infrastructure). Since 2017 to date, JSC Nenkra Hydro has spent around $400,000 on social projects.

JSC Nenskra Hydro was founded in 2015 as an outcome of cooperation between K-Water, Korea Water Resource Corporation, and JSC Partnership fund. The company will construct a high-dam HPP in Mestia Municipality, in the valleys of the Nenskra and Nakra. The HPP with 280 MW of installed capacity will annually provide Georgia with total energy generation of 1'200.00 GWh which will be fully consumed by the local energy market.