Euronews Discovers Ajara’s Tourism Potential

The management of Euronews, an international TV channel, has discovered the tourism potential of the region of Ajara. Tinatin Zoidze, Chairperson of the Tourism and Resorts Department of Ajara met with the representatives of the media platform to discuss the prospective of further cooperation between the Department and Euronews.

The Tourism Department of Ajara has been promoting the region’s tourist products on an international scale through Euronews for the past few years. Video blogs and commercials about Ajara’s sea and mountain resorts have been presented on a number of Euronews TV shows, including Metropolitan, Cult, Focus, and Adventure.

Aside from Euronews, promotional commercials about Ajara have also been broadcasted on Deutsche Welle, BBC National, Geographic Travel Channel and local German TV channels, including RRL and N-TV.

Within the scope of the visit, the representatives of Euronews also held meetings with the Mayor of Batumi, Deputy Finance and Economy Minister of Ajar and Management of Batumi International Art House Film Festival (BIAFF).

Translated by Ketevan Kvaratskheliya