Travel Channel Promotes Tourism Potential of Ajara

For the first time this year, the spectators of the Travel Channel, the popular American TV  Channel owned by  Discovery, Inc., had the opportunity to get acquainted with the marine and mountain tourism products of Georgia’s seaside Ajara Region. The promotional video of the Region was broadcasted in Europe, Asia, and the Middle East by the international TV Station. 

In the UK, along with Travel Channel, the promotional video of Ajara has been aired on DMAX, a subsidiary of DISCOVERY network. The Ajara Tourism Department also promoted tourism products of the region on National Geographic, BBC, Deutsche Welle, and Euronews this year.

“It is important for us to promote the region on platforms targeted at travelers. One of them is the Travel Channel, travel shows and documentaries of which are known in 195 countries around the world. This year, for the first time, we also reached out to National Geographic audiences, most of whom are travel enthusiasts.  Presenting tourism opportunities of Ajara on such international platforms enables us to increase the awareness of our country and the region, while at the same time contributes to creating a positive image and reputation and attracting potential visitors,” said Tinatin Zoidze, Head of the Ajara Tourism Department.

This year, the tourism products the magnificent Ajara Region offers to its visitors are being actively promoted in target countries through outdoor and online advertising, info tours for press and international exhibitions.

Translated By Ana Dumbadze