USAID, CENN Launch New Environmental Campaign #SayNoToPlastic
Today, plastic pollution has become one of the most pressing environmental issues, as rapidly increasing production of disposable plastic products fast overwhelms the world’s ability to deal with them.
It represents a serious threat to the environment. Millions of animals are killed by plastics every year, from birds to fish to other marine organisms. Nearly 700 species, including endangered ones, are known to have been affected by plastics.
Plastics are consumed by land-based animals, including elephants, hyenas, zebras, tigers, camels, cattle, and other large mammals, in some cases causing death.
Waste management and reduction of disposable plastic is one of the best solutions and Georgia is also involved in this initiative and is developing multiple projects and environmental campaigns supporting its waste management system.
On October 25, with the support of USAID and CENN, the large-scale environmental campaign #SayNoToPlastic was launched. The campaign aims at reducing environment pollution from plastic, and active and motivated youth, CENN partner organizations, embassies operating in Georgia, international organizations, well-known actors and journalists and other stakeholders are to be involved in it.
Within the framework of the #SayNoToPlastic, a social media campaign was also launched, calling on the public to reduce their consumption of disposable plastics in their daily lives and to replace them with reusable items. The participants of the campaign will upload photos depicting their changes in behavior on social media under the title #SayNoToPlastic
To raise public awareness of this problem, 48 conceptual posters created by Georgian designers within the Cannes Lions Georgia competition will be showcased in the shopping centers of Galleria Tbilisi and Tbilisi Mall. These posters feature the designers' view of environmental pollution with plastic waste and the reduction of consumption of disposable plastics in everyday life.
Cannes Lions Posters exhibition schedule:
25/10 - 31/10 Gallery Tbilisi, Central Entrance
1/11 - 7/11 Tbilisi Mall, 2nd and 3rd floor
As part of the campaign, CENN, through the USAID Waste Management Program, will actively promote raising public awareness of environment pollution with plastic. In this way, the organization will spread interesting facts about the global results of daily plastic consumption on the Facebook page of the Program.
With this campaign, everyone can contribute to protecting the environment. It is a part of the Waste Management Technology in Regions (WMTR) program implemented by CENN with the support of USAID. The program assists the Government of Georgia to modernize the country’s waste management sector and supports sustainable development and inclusive economic growth, ensuring responsible management of natural endowments that minimize adverse impacts from waste on human health and natural resources.
How you can get involved:
Those interested in protecting the environment can take a photo of how they are replacing single-use plastic items with reusable alternatives, upload it onto social media with the #SayNoToPlastic title and tag the page @WMTRProgram.
Follow the page WMTRProgram and look out for the quiz to win a CENN / USAID gift package of environmentally friendly reusable items!
