Rooms Hotels – the Face of Modern Georgia

Adjara Group has announced the opening of a new Rooms Hotel in the picturesque mountainous Kokhta-Mitarbi resort, which will start operating from 27 December. The ski in-ski out concept hotel includes 95 rooms, a farm to table restaurant, conference halls, as well as a soon to come swimming pool and gym. Rooms Hotel Kokhta is the perfect place for mountain lovers and travelers who are looking for local experiences, cultural exchanges and design-centric spaces.

Adjara Group has revolutionized the hospitality industry in Georgia by creating a unique lifestyle brand. In 2012, Rooms Hotel Kazbegi became an instant success both among locals and international visitors. Later, in 2014, Rooms Hotel Tbilisi welcomed its first guests and generated new ecosystems, transforming the previously numbed part of the historic Vera neighborhood. As such, the brand has become the face of contemporary Georgia while proudly embracing the country’s historical roots.

Adjara Group’s hospitality concept, which integrates the country’s design, gastronomy, and culture, has made the experience of Rooms Hotels passionately authentic. The composition of color, textures, artwork, furnishings, music and light results in a unique signature design. Specific details, such as the hand-woven rugs and salvaged, locally sourced oak, have been incorporated into the design of Rooms Hotels.

Proud of the country’s cultural heritage, Adjara Group is a firm supporter of local artists and creatives. In addition to owning and displaying an extensive collection of Georgian paintings, Rooms Hotels have become hubs for important cultural events, including exhibitions, art fairs, and festivals.

Rooms Hotel Kokhta is a new page in the development of the brand. With its wooden façade, metal balconies, and the “wild minimalist” interior, the building takes inspiration from the local culture and nature surrounding it. The spatial experience that the establishment creates is a continuation of Adjara Group’s unique vision of hospitality.

Rooms Hotel Kokhta’s “farm to table” restaurant with floor-to-ceiling windows and an extensive terrace displays the grandeur of the mountainous landscape of Kokhta-Mitarbi. The culinary journey is developed by the company’s Executive Chef Irakli Asatiani, who is behind Adjara Group’s most acclaimed establishments, among them Café Stamba, Lolita and the Kitchen. The restaurant at Rooms Kokhta is set to elevate the gastronomic experience of the region by serving fresh produce from local farmers and Georgian dishes with a modern twist.

Poised for expansion throughout the country and perhaps even beyond, Adjara Group is continuously developing Georgian regions into sustainable destinations. By 2021, the company is to open a new Rooms Hotel in the historic resort of Abastumani. The iconic building of an old sanatorium, initially built in 1924, will be transformed into a new hotel under the brand. Furthermore, Adjara Group has turned towards the Black Sea coast and is working on Rooms Hotel Batumi. Cobblestone roads and art deco architecture will surround the new hotel, while its open courtyard will be directly connected to the old city.