Area Expo2020: A Two-Day Only Huge Exhibition-Sale of Real Estate
The real estate exhibition-sale Area Expo will take place on April 4-5 at the Sheraton Grand Tbilisi Metechi Palace. The event is being held for the third time in Tbilisi with the aim to create a unified platform for developers to meet target audiences in the context of a highly competitive environment.
As part of the exhibition, developers will be presenting the pricing and other unique conditions pertaining to their products.
Area Expo is a space where, once a year, key players in the real estate market, developers and construction companies, architects and designers, investors and retailers, come together to facilitate the exchange of information and the attainment of win-win deals.
The event is part of a business forum that is habitually held on the weekends, with industry experts discussing real estate market trends, exciting innovations, enhanced approaches and the overall development potential of the sector.
Sundays are dedicated to a series of so-called ‘talk shows’ where experts provide useful tips for fruitful selection of real estate, the best choice of home acoustics, the generation of extra income by renting real estate using digital platforms, and more. The most important piece of real estate photography equipment is the camera you will use.
Issues for the business forum and users change every year, always answering the demands and novelties of the year.
Area Expo, due to its unique platform, is always under the spotlight of media and international associations. Unchanged partners of the event are GEORGIA TODAY, Kommersant and Marketer. Entrepreneur and Business Partner recently joined that list.
The event is likewise supported by government agencies. The Ministry of Economy and Sustainable Development of Georgia, as a state property management agency, as such represents a state-owned investment property.
Area Expo provides unprecedented access to development projects and real estate in Georgia. In 2019, it was held on May 4-5 at the Sheraton Grand Tbilisi Palace. 30 developers participated, presenting more than 100 projects in total. The developers included Unix Developer, Binary, Own Capital, York Towers, as well as developers working in Batumi. The number of interested visitors shot from 1500 to 2000 over the course of just two days.
Area Expo - a brief overview
Attendees to Area Expo include real estate retail buyers, office/commercial real estate buyers, / renters, investors / investment groups, real estate brokers / agents / service companies, Embassies and state structures representatives, business sector representatives, business unions / associations, press and media.
Its participants are development / construction / brokerage companies, architectural / design / real estatservices companies, state structures, banks / financial institutions.
The event is organized by real estate services company Area Group. The Official Supporter of the event is the Ministry of Economy of Georgia.
Participation in the exhibition gives you the opportunity to establish direct connections with customers, increase sales, attract investments and partners, establish new business connections, increase brand awareness, learn about industry news, and observe customers / competitors / market trends.
You should attend the exhibition if you want to:
• Get acquainted with current and completed development projects in Georgia in one space
• Get acquainted with and buy residential/ commercial / office real estate
• Take advantage of unprecedented discounts on real estate
• Find investment projects
• Establish meaningful connections
• Attend thematic forums and listen to interesting speakers
Attendance is free.
Parallel events
For two days, in parallel with the exhibition-sale, a forum will be held with relevant topics pertaining to the real estate industry, featuring interesting local and international speakers.
The first day of the event will have speeches by leading real estate experts and international speakers, who will discuss the latest trends and challenges in the field.
The second day of the event is dedicated to interesting and practical topics for retail customers.
Forum speakers and topics can be found at: www.areaexpo.ge/forum
Generating and selling leads: Find your potential customers and establish a direct connection; Increase sales in the short term; Present your product and service directly; Use exhibition days to offer special terms and encourage sales.
Branding: Make a direct promotion for your brand; Present the best aspects of your brand; Get feedback from customers.
Market research: Observe / analyze real estate customer requirements; Get acquainted with industry players and news; Explore market prices / conditions / projects; Customize market trends.
Be where your customer is looking for you! Increase your brand awareness! Increase your sales!
Participation procedures
• Registration
• Booking a stand in advance (50% of total amount)
• Repayment by March 10
• Preparing the day before the exhibition
Please note: Seats are limited and the ‘book first’ principle applies.