Fourth NEW YORKER Store Opens in Tbilisi
On February 15, 2020, the international young fashion company NEW YORKER celebrated a grand opening party in the SC Saburtalo City Mall at 1 Kavtaradze Street.
The new store in Saburtalo District will operate every day, from Monday through Sunday, from 10:00 to 22:00.
It’s the fourth NEW YORKER store in Georgia’s capital. Currently, the worldwide popular brand is represented in Georgia with five stores: four in Tbilisi and one in the seaside city of Batumi.
After the grand opening party on Saturday, the new NEW YORKER will offer its customers exclusive quality and affordable clothes and accessories spread over 950 m² of sales space.The new store differs from other branches in that its interior is arranged in a loft style.
NEW YORKER offers a wide range of the latest trends and fashion highlights for women, men and teenagers. The products showcased in the store can freely meet and satisfy the needs of people of any age and taste.
The fact that there is a high level of interest and demand for the brand’s products was confirmed by the number of customers who gathered in front of the Saburtalo City Mall early morning before the opening, all impatiently waiting for the doors to open, especially so as the brand had announced surprises and gifts for its first customers. And they did get a truly wonderful presents!
After the ribbon cutting, the customers entered the new store and started shopping, the first 150 customers got special gifts, 50 NEW YORKER gift cards and 100 NEW YORKER bags (1st customer – Gift Card of 250 GEL, 2nd customer – Gift Card of 200 GEL, 3rd customer – Gift Card of 150GEL, the next 20 customers– Gift Cards of 50 GEL, the next 30 customers– Gift Cards of 30 GEL and the next 100 customers– a NEW YORKER bag). The first visitors to the new branch were very pleased with their special presents, and all claimed unanimously, they will be back tothe store in Saburtalo City Mall to buymoreexclusive quality and trendy clothes and accessories.
GEORGIA TODAYsingled out some of those happy customers, standing with gifts and purchases in hand and smiles on their faces, to find out their impressions of the opening event.
“I came here quite early this morning, as I wanted to be the first customer into the new branch of NEW YORKER. It was not possible due to number of people gathered here, however, I still got a Gift Card of 50 GEL, which was quite exciting for me. I am very glad and thankful and, of course, I will visit this store often in the future, as the clothes and accessories here totally suit my taste,” said one.
“It was a fun and exciting day. I came here with my family early morning and we received wonderful gifts from NEW YORKER- I got a 30 GEL Gift Card and a NEW YORKER Bag. We used to visit their store in Tbilisi City Mall, which is far from where we live. We’re glad that a new store has opened in Saburtalo, which is a more convenient location, and we will be regular visitors in the future. Everything is very affordable here, which is very important for customers like me. And the quality is excellent,” said another happy customer.
The latest collection of clothes by NEW YORKER was also showcased at the store's opening ceremony. Models presented the latest trends offered by the brand directly in the store, while DJ Anna Suerocked the audience with energetic music.
During the event, GT also spoke to some of the NEW YORKER employees.
“NEW YORKER has been operating in the Georgian market for eight years. During this time, the German brand with distinguished quality became quite popular among Georgian customers,” said Diana Sukiasova, Manager at East Point. “The concept of the new store we opened today is innovative. It offers a distinctive and modern design and affordable high quality products, all in one space. All details here are arranged to provide maximum comfort for customers. People of any taste, from the age of 12, can find clothes and accessories tailored to their needs here. Today, we gifted our first visitors memorable presents. We are going to continue this trend in the future and make them happy with various offers. The demand for NEW YORKER products is high and they were waiting for this opening in Tbilisi impatiently. We will do our best to fully meet their expectations.”
“We had a great start today, our customers were very satisfied,” said Mariam Tsiklauri, consultant at NEW YORKER. “We saw a huge number of people waiting for the opening ceremony from morning, which means that there is a high demand for our products and we are very pleased to see it. I would like to thank our visitors for being with us today. The surprises they received during the opening ceremony was just the beginning. We promised them many offers and sales in the future. At NEW YORKER, high quality service, a wide range of clothes and accessories and a friendly atmosphere always awaits them. Our staff is always ready to meet them with smiling faces and warm hearts. Of course, a friendly and warm attitude towards customers is especially important. We look forward to welcoming them to our new store.”
Since 2012, the German brand NEW YORKER, with stores operating in 40 countries worldwide, has been represented in Georgia by the Company ISOLA-G.
"Currently, NEW YORKER’s stores operate in Tbilisi Mall, Galleria Tbilisi, East Point, and in Metro Mall in Batumi. I would like to thank the loyal customers for their choice and trust. We constantly strive to offer them a wide selection of clothes and accessories and a high standard of European service,"David Mchedlidze, CEO of ISOLA-G, told GEORGIA TODAY.
By Ana Dumbadze