Innovation Laboratory GeoLAB Hosts Start‑Ups Workshop

Following on from last week’s introduction to the Geocell GeoLAB concept, Georgia Today will now introduce you to the latest GeoLAB project: a three-day workshop ‘Traction Camp’ organized by USAID-REG, CCC STARTUPS and the Innovation and Technology Agency of Ministry of Economy and Sustainable Development.

25 founders of early-stage technology product startups took part in the workshop, coming from Armenia, Azerbaijan, as well as from Georgia. The trainers were experts of seven leading startups who shared their experience and conducted practical work in a 40-hour workshop.

The goal of the workshop was to give an opportunity to people working in the field of technologies to better understand the market for their product and how to measure the client’s needs; to improve their skills in pitching the product to clients and investors; to learn to use and improve their product metrics; and to succeed in discovering, validating, and successfully penetrating distribution channels.

The Innovation and Technology Agency promotes the introduction and use of information and communication technologies and innovations in various fields in order to increase their efficiency. It is especially important for the business sector to develop in this regard, and the introduction of international experience is necessary.

Due to the development of the field, Georgia and its two neighboring countries already have a need of such activities which significantly contribute to their development.

GeoLAB is an innovation Laboratory for mobile and web applications. It is open 24/7 to the development of different, interesting, useful and at the same time innovative ideas. It is equipped with the latest technology and offers qualified assistance from the GeoLAB team.

GeoLAB recently hosted Devfest Tbilisi 2015, sponsored by Geocell. Devfest is one of the biggest events of Google, supporting the development of new Technologies and Innovative Solutions in Georgia.

GeoLAB has been up and running since May 6, 2015 and can already boast to having hosted 23 events and presentations.

Ana Akhalaia