How the Beeline Mobile Gaming Portal Was Created & Developed

INTERVIEW

In the modern world, gamification is a global trend. More and more global companies are trying to gamify their services and increase their customer engagement with such a strategy. That is why Beeline decided 3 years ago to become one of the first conductors of this trend in the Georgian market.

Jaba Shavishvili, Beeline Digital Products Manager, tells us how the company’s first game was created and how the portal is developing.

Why did you decide to create your own games and how did users meet this initiative?

Mobile internet is the most in-demand service and biggest challenge for the telecommunication market today. We studied our customer requirements well and as a result we came up with unique gaming mechanics tailored to the wishes and capabilities of the local customers.

At the first stage, we created an interactive VR (virtual reality) game for our store visitors: users had the opportunity to easily win megabytes as a result of an interesting and fun experience.

After the successful implementation of this project, it was decided to broaden this initiative and we gave Mobile and Desktop users the opportunity to accumulate mobile internet in the same way.

Our games can be found on the portal beelinegamehub.gamiphy.co/, where there are 5 games posted at present. Users can choose what they want to play and start accumulating megabytes. This summer, we’ll launch a completely new, improved and more sophisticated portal, which will also have another function for our community, and users will learn a lot of interesting information about gaming.

What is the process of creating a game?

We are partnering with one of the best startups in the region in this area, which has extensive experience in the field of gamification. First of all, a general idea of the game is created, which we think will be interesting for users. After that, visuals and characters are developed for the game, with which the user will be able to easily associate - all this together making a memorable experience. We try our best to make the games ideologically different, so that different types of players have the opportunity to give it a go.

Would you single out any game in terms of popularity?

I would probably single out our "colorful" game, which gained popularity among users as soon as it was launched, and I think its interesting mechanics, attractive characters and, most importantly, beautiful visuals helped us.

What is the role of gaming in today's society in general? Is it just a way to relax?

This popularity is due to the different dimensions of video games. It is not only a means of entertainment but also an opportunity to relax. It is also noticeable that most people like it when they dig into the role of their own ideal "Self" in games, which also has a positive effect on their self-esteem.

In addition, there is a mechanism of issuing "rewards" in games, which makes people more motivated to receive a well-deserved "gift" after each successful action. There is also the principle of competition, which every person has from birth, and its implementation is needed in both the real and virtual worlds.

There are additional reasons for the popularity of mobile games: portability - you can start the game anywhere and anytime; availability - creating a mobile game is relatively less time consuming and costly; also, in a few seconds you can connect with a different player from different regions of the world, making the customer feel like a "citizen of the world" and affecting his motivation. We can say that mobile games "break down borders" in this direction.

What is your vision for the future? How often do you create new games and will you add any new experiences?

Beeline has long-term plans in this regard. First of all, of course, we’re going to increase our game portfolio and offer our customers different types of games. We don’t rule out the possibility of gamification not only of internet packages, but also of our other services. Also the most important - we will do our best to ensure the connection of Georgian Games with the commune, with developers whose number is growing in the country from year to year. I think we can start many common, successful projects with them in the future.