Economic Contributions and Fresh Choices: Georgia Welcomes the Newly Opened Carrefour in Zugdidi
As Carrefour, operated by Majid Al Futtaim in Georgia, celebrates the opening of its 24th branch in Georgia, it continues its prominent legacy of community-minded retail, rooting the brand in the soil, traditions and culture of the markets it operates in and serves. Opening now at Agmashenebeli Street N6 , in Georgia’s Samegrelo region, the brand is taking more steps to making its diverse offering and opportunities more accessible to shoppers across Georgia.
Since Carrefour’s establishment in the country in 2012, the brand has provided Georgians with quality, variety, and value — introducing a completely new and unrivalled shopping experience to the region. Carrefour has brought an extensive range of more than 40,000 food and non-food products — characterised by high value and low pricing — to Georgia.
Crucially, the opening of the new branch on Agmashenebeli Street N 6 helps Carrefour to maintain its position as one of the leading contributors to the Georgian economy, uplifting the local supply chain directly and indirectly — particularly in the wake of the COVID-19 pandemic. The scope and size of Carrefour’s vast network and considerable presence across a number of markets sets it apart as a large-scale job creator, with the brand’s stores generating lasting employment for over 2,000 Georgian professionals.
Christophe Orcet, Country Manager of Carrefour Georgia at Majid Al Futtaim Retail, said: “I’m delighted to see us growing so fast. In addition to creating unique shopping experiences for our customers, we are especially pleased to be uplifting local manufacturers and suppliers through our success. As always, we strive to deliver the best possible retail experiences and customer journeys in and across all of the markets we operate in. In doing so, we prioritise unbeatable value, quality and sustainability. Additionally, we pride ourselves on strengthening the communities we serve. We believe that our continued expansion will help us to create more value, choice and jobs for the people of Georgia.”
The ongoing expansion of retail brands such as Carrefour will be vital to the survival, recovery and eventual growth of local businesses and suppliers post-COVID-19. It will lay the foundations for a brighter and more sustainable future for the region, providing much-needed financial support for people and communities in need.
To this point, the new Zugdidi store is slated to create more employment opportunities. In doing so, it will increase the value and improve the quality of the entire supply chain by supporting local suppliers and farmers. This move underlines the Carrefour’s commitment to safeguarding the food security and production of the communities it operates in, while offering its customers more access to healthy, high-quality products at affordable prices.
The new Carrefour store offers customers a wide variety of high quality food products and household goods. These include food and healthy eating, baby care, health and personal care items; as well as exclusive French products made by Carrefour and much more.
The new Carrefour branch, located at Agmashenebeli Street N6 in Zugdidi, will serve customers every day from 9:00 AM to 10:00 PM.
By Ana Dumbadze