PASHA Bank Presents Spotlight Marketing Library Annual Passes to Forward Members

On December 6th, Tbilisi Mediathek hosted the Forward club meeting where Anano Korkia, Head of PASHA Bank PR and Marketing Department, spoke about the specifics of corporate marketing communication planning and execution, following which club members received annual passes to the Spotlight Marketing Library which also gives access to Tbilisi Mediathek branches: 76, Chavchavadze Ave., Park Vake and Varketili 3, I M/D.

Spotlight Marketing Library is a project initiated by PASHA Bank and brought to life together with Tbilisi Mediathek and Spotlight. Marketing Library aims to create a single comfortable space with professional literature in Marketing, Branding, PR and other related fields that will be available for everyone interested in these topics. The Spotlight Marketing Library is available at the Vake branch of Mediathek.

Founded in 2014 by Marketer.ge, club Forward unites practitioners from the marketing field and aims to enhance the knowledge and experience of its members by organizing seminars and other events regularly.

PASHA Bank frequently works together with Marketer.ge on different projects aimed at improving professional growth prospects of Georgian marketing professionals. One of those projects is the business blog on marketer.ge where Harvard Business Review articles are translated into Georgian and provide up-to-date analytical information on international trends, news and contemporary best practices in marketing and related fields.

“PASHA Bank has been operating in Georgia since 2013 and providing corporate and investment banking services to large and medium-sized enterprises as well as supporting educational and professional projects,” said Anano Korkia, Head of PR and Marketing Department at PASHA Bank Georgia. “We believe that the development of the country’s business and economy fundamentally depends on the professional growth of both the experienced and the young professionals who are or will be involved in taking essential decisions for their companies on a daily basis.”

“Our cooperation with PASHA Bank started in May, 2015 by supporting Spotlight and initiating a beneficial project – the Marketing Library that contains professional literature covering commerce, advertising, marketing and branding,” said Ako Akhalaia, Founder of Marketer.ge. “And after only 6 months the Spotlight Library books were read by about 6000 readers. Our next joint project is translating and publishing trending analytical business articles on marketer.ge, giving an opportunity to about 100 000 visitors to read the latest global business news.”