More Int'l Recognition for Natakhtari Beer’s New Series of the Knight in Panther’s Skin

The Knight in the Panther’s Skin of Natakhtari won the international contest World Beverage Innovation Awards 2020.

Cans of the Year Awards and World Beverage Innovation Awards 2020 are the international contests in which The Knight in the Panther’s Skin series of Natakhtari took part and acquired international recognition in both. Several days ago, in the Beverage Category of Cans of the Year Contest the brand won a Golden Award and delighted its consumers with one more success.

 “The project presents a new form of relationship between brands and consumers. In this case, we used packaging as an information carrier to remind our customers of eternal values. We take pride that our favorite project was presented at international contests and Natakhtari cans with modern illustrations of the Knight in the Panther’s Skin were shown next to the world-famous brands. For us, as beer market leaders, it is important to invest in innovation, consumer needs as well as in Georgian culture. Natakhtari Beer continues production of limited series and is planning interesting novelties for the future,’ said Alphan Akpece, Commercial Director of Efes Georgia.

Efes Georgia presented a new series for its leading beer brand Natakhtari at the end of September. The packaging was decorated with works of David Matchavariani, a contemporary Georgian Artist. The project started with David Matchavariani who devoted four years of work to the illustrations of the graphic novel The Knight in the Panther’s Skin. This time, 4 important scenes from this beautiful artwork are available on shelves through the packs of Natakhtari for a limited time.  Friendship, equality, love, kindness - these values are visually and aphoristically conveyed on 4 different packages that are already for sale.