More Int’l Recognition for Natakhtari Beer’s New Series ‘Knight in the Panther’s Skin’

Natakhtari’s The Knight in the Panther’s Skin won at the international ‘World Beverage Innovation Awards’ 2020.

The ‘Cans of the Year’ Awards and ‘World Beverage Innovation’ Awards are international contests in which The Knight in the Panther’s Skin series of Natakhtari took part and won international acclaim. Several days ago, in the Beverage Category of Cans of the Year, the brand won a Golden Award and delighted its consumers with yet another success.

“The project presents a new form of relationship between brands and consumers,” said Alphan Akpece, Commercial Director of Efes Georgia. “In this case, we used packaging as an information carrier to remind our customers of eternal values. We take pride that our favorite project was presented at international contests and that Natakhtari cans with modern illustrations of The Knight in the Panther’s Skin were shown next to the world-famous brands. For us, as beer market leaders, it is important to invest in innovation, consumer needs, as well as in Georgian culture. Natakhtari Beer continues production of its limited series and is planning interesting novelties for the future.”

Efes Georgia presented a new series on the same theme for its leading beer brand Natakhtari at the end of September. The packaging was decorated with works by contemporary Georgian artist David Matchavariani. The project started with Matchavariani devoting four years of work to the illustrations of the graphic novel The Knight in the Panther’s Skin. Four important scenes from this beautiful artwork are available on shelves through the packs of Natakhtari for a limited time only. Friendship, equality, love, kindness are values visually and aphoristically conveyed on four different packages that are already for sale.