Carrefour Continues Active Involvement in Red Cross Campaign to Support Socially Vulnerable Elderly

Keeping older people safe is especially important during the coronavirus pandemic. During this difficult period, elderly people are in the most at-risk group. For this purpose, starting November 30, the Georgian Red Cross relaunched its campaign in support of vulnerable single elderly people and vulnerable families infected with Covid-19.

Carrefour, operated in Georgia by Majid Al Futtaim, continues to actively participate in the mentioned initiative to once again underline its commitment to creating better living conditions for members of society and to improve their lives.

From today on, with support of its partner organization the Red Cross Society in Georgia, not only Carrefour but its customers visiting its stores, have the chance to make a contribution to the safety and well-being of vulnerable elderly living in Georgia.

Together with the Georgian Red Cross Society and nutritionists, a minimum package has been developed which envisages about ten days' supply and includes two areas: food, medicine and hygiene items. These include: sugar, rice, tea, pasta, buckwheat, oat flakes, wheat flour, oil, salt, and primary consumption items.

As part of the renewed social campaign, customers of the Carrefour branch in Tbilisi Mall and East Point will be able to purchase any product from the special list of needs developed by the Georgian Red Cross, and participate in this charity. Citizens who want to do so, can buy the products on the list which will then be delivered to those who most need support today.

The package will be delivered to single elderly people with the help of trained volunteers and regional administration employees. The campaign is organized on the recommendation of the Interagency Coordination Council.

Other Carrefour branches will gradually join the charity campaign.

The event will be opened by the President of the Georgian Red Cross, Natia Loladze, and the Country Manager of Carrefour Georgia, Christophe Orcet.

“It is very important for us that there are people in Georgia who think today not only about themselves and their families, but also about the people who may be struggling the most,” said Natia Loladze, President of the Georgian Red Cross Society. “We successfully implemented this project in the spring, when a large number of parcels were collected with the high activity of citizens, and with the selfless work of Georgian Red Cross volunteers, we were able to help many people across the country. I would like to call on other retail chains as well to get involved in this charitable campaign to help citizens with special needs.”

“We are pleased to once again have the opportunity to join an important social campaign aimed at helping those who need it most,” said Christophe Orcet, Country manager of Carrefour Georgia. “In this difficult time, single elderly people are at the highest risk, and it is noteworthy that from today, with the initiative of our partner organization, the Red Cross, not only Carrefour but also our customers will have the opportunity to contribute to supporting the elderly and vulnerable families in isolation.”

It is noteworthy that in spring, at the first stage of the initiative, 10,000 elderly people received assistance within the framework of this campaign. Carrefour, as the biggest retail chain with high community engagement, was the first to join the Red Cross and Tbilisi City Hall campaign to support socially vulnerable elderly at that time.