Carrefour Introduces its Unrivalled Shopping Experience to Kakheti

Carrefour, owned and operated by Majid Al Futtaim in Georgia, on January 22 introduced a new store to Telavi – the first store in the Kakheti eastern province and its 40th store in the country. This physical expansion reinforces Carrefour’s position as a trusted partner of numerous communities throughout Georgia.

The new supermarket — located in the city of Telavi on Alazani Street 77 — is offering customers an unforgettable shopping experience and a wide variety of high quality food products and household goods. These include food, healthy foods, baby care, hygiene and personal care items, as well as exclusive Carrefour private label products.

Christophe Orcet, Country Manager of Carrefour Georgia, says “Our ongoing physical and digital expansion in Georgia remains a key priority. As a brand built from the region, for the region, we wish to be as close as possible to our customers and our communities, bringing them convenient and unparalleled shopping experiences and unbeatable value.”

Carrefour’s growth — particularly in the wake of the COVID-19 pandemic — further underscores its commitment to increasing Georgians’ accessibility to quality products at exceptional value by creating more convenient and safe shopping environments for more customers.

Carrefour’s dedication to the development of the local economy has been clear, demonstrated through numerous important achievements in 2020 which include maintaining jobs despite the pandemic; expanding digital offerings with convenient and safe delivery; establishing the Carrefour loyalty programme MyClub; and introducing a self-checkout system to ensure maximum safety.

Additionally, Carrefour opened 20 new stores countrywide in 2020, creating jobs for more than 2,000 people and helping to raise the employment rate. As such, it maintained its position as one of the largest job creators in the local market.

Since the outbreak of the pandemic, the brand has shown exemplary care and dedication to the safety and well-being of customers. Among the steps taken, the expansion of digital and delivery services and introduction of self-checkout systems in its branches to offer a contactless option and prevent long queues.

Recently, Carrefour enhanced its online presence and expanded its delivery service by partnering with non-food delivery app Vendoo, and food-delivery apps Glovo and Wolt.

These partnerships have allowed customers the convenience of shopping from the safety and comfort of their own homes during the pandemic.

Further, Carrefour continues to actively participate in different charity projects including Red Cross Campaign to ‘Support Socially Vulnerable Elderly’. Once again this underlines the brand’s commitment to creating better living conditions for members of society and to improve their lives.