Enticing the Lithuanians: Adjara Tourism Department at Vilnius Exhibition

The Department of Tourism and Resorts of Adjara took part in the Vilnius International Exhibition ‘Adventure 2016’ where it had a separate stand presenting the region’s tourism potential at which guests could also taste Georgian wine, churchkhelas and sweets.

The Department of Tourism of Adjara, within the frames of the exhibition, held a presentation of the region’s tourism potential for Lithuanian tour agencies, the media and representatives of the diplomatic corps.

In addition, a raffle was held with the prize of a week-long stay in Adjara with travel, hotel and meals included.

The Department has been carrying out marketing and PR campaigns in Lithuania since 2013, resulting in an increased number of visitors from Lithuania from year to year. In 2015, compared to 2014, 2.8% more visitors came to Adjara from Lithuania.

To promote the region’s tourism potential and attract visitors, the Department of Tourism and Resorts of Adjara is planning to participate in 16 international exhibitions in the current year, including those in Germany, Dubai, China, Japan and South Korea.

The exhibition was opened on January 22nd and ended on January 24th.

Ana Akhalaia

25 January 2016 21:50