Apple Officially Enters Georgia at Geocell and AltaOkay

On January 29th, AltaOkay officially became an authorized reseller of Apple products in Georgia while Geocell became the only mobile operator in Georgia to offer the iPhone 6s and iPhone 6s Plus package for its subscribers.

“All smartphones under the official Apple logo will be offered Apple’s official warranty and defective products will be exchanged free of charge,” an AltaOkay representative said.

At a cosy state-of-the-art presentation at the newly opened Tech Park, Geocell welcomed the innovative new product through the voices of not only its CEO but also the youth who have used Apple technology in the growth of their business and hobbies, including lawyer-cum-iPhone photographer, Louise Chalatashvili.

“Geocell’s signing of an official partnership contract with Apple has been the result of several years’ efforts and permanent communication with Apple to convince them to be officially present in Georgia,” said Pawel Smalinski, Geocell CEO. “I am especially proud that Geocell has been the first mobile operator to officially partner with Apple. Such collaboration creates a win-win situation for us all – most importantly customers, then the company and the country itself. Our strategy is to have alliances and collaboration with local and international technology giants and now with Apple. With this, we are steadily heading towards being able to offer a diverse and convergent product portfolio. This is, we believe, the true and correct position of a mobile operator- to constantly feel the innovation pulse of the latest worldwide trends. In future stage we aim to further deepen our cooperation with Apple and we foresee the next step as discussing the opening of an App Store and iTunes on the local market, which requires Apple to recognize and include Georgia in the list of official countries. In this the government’s support is crucial.”

Company Profiles:

Alta and Okay, two of the largest technology retail companies in Georgia, merged to become AltaOkay in November, 2015.

In September of 1996, the first GSM operator Geocell entered the Georgian market. Today around 2 million people are registered with Geocell and its coverage area occupies more than 98% of the country territory.