PASHA Bank – General Sponsor of Spotlight 2016
On September 10th, 2016, the year’s major marketing event Spotlight 2016 took place in Radisson Blu Iveria hotel. For the second year PASHA Bank was the general sponsor of the event.
Spotlight has been running since 2013 and sees Georgian marketers and other professionals sharing their experience with the public and colleagues. This year over 450 guests attended the event, among them PR and marketing specialists of both local and international companies, advertising agencies and those merely interested in the subject.
Last year, PASHA Bank launched a new project ‘Spotlight Marketing Library’ that aims to create a single comfortable space with the professional literature in Marketing, Branding, PR and other related fields, available for all.
This year PASHA Bank donated more than 50 books to the library and those Spotlight guests who registered at the Spotlight Marketing Library stand received free reader passes from PASHA Bank.
“PASHA Bank has been operating in Georgia for three years and during this period we have regularly supported educational and professional projects,” said Anano Korkia, Head of PR and Marketing at PASHA Bank. “Spotlight is one such project as it creates a platform for marketing and advertising professionals to share their knowledge and experience with each other. We are proud to sponsor Spotlight for the second time and that our mutual projects, Spotlight Marketing Library and analytical rubric on Marketer.ge, are very popular among those interested in the sphere.”
“Our cooperation with PASHA Bank started two years ago and since then the Bank sponsored Spotlight twice, the video records of which are public and viewed by thousands of users,” said Ako Akhalaia, founder of Marketer. “We have also joined forces on two major projects: Spotlight Marketing Library where one will find the most contemporary professional literature, brought by PASHA Bank, and our favorite rubric on Marketer, where we translate and publish analytical articles by Harvard, Stanford, and Kellogg. Our partnership with PASHA Bank is a good example of companies’ productive collaboration. The initiatives that come from PASHA Bank have a long term effect on the development of our business society as the books, articles and videos are consumed by more and more people each year.”
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