Promoting Georgia Abroad: ‘Discover Georgia’ Conference to be Held by Dreamland
Iranian investors are becoming increasingly interested in the tourism and real estate markets and Georgian and Iranian businessmen are trying to use all possible bilateral resources for the promotion of Georgia’s potential in these sectors.
For Iranian investors the initial stage involves the exchange of the most important information. For this reason from 2-6 November a large-scale conference ‘Discover Georgia’ will be held in Tehran, Iran. The idea was initiated by the Iranian company Dreamland Real Estate, which actively and successfully cooperates with Georgian and foreign companies.
The company is headed by businesswoman Shahrzad Efat who told Business Resonance that the company is trying to contribute to the development of Georgia's real estate business and is actively involved in attracting big investors to invest in Georgia.
“In order to engage an investor in terms of investing in the country, he/she must be provided with the relevant information about the state of the country's business development and it should be ensured that informational exchange with the target segment is carried out without any intermediaries,” Shahrzad Efat says.
The starting phase for this is the conference in Iran, which Georgian government officials and businessmen are invited to attend.
As Georgia was able to create a favorable environment for investors, Iranian investors' interest in the country has increased. Accordingly, there is greater desire to ensure the necessary informational exchange with Iranian investors and to strengthen business ties.
“Our company has been operating successfully for over 5 years in the Georgian and international real estate sector, in collaboration with Iranian, Arab and Georgian companies, on such projects as development and construction company Red-co and more,” says Shahrzad.
Georgia is very attractive country for Iranians as a tourism destination, with the number of Iranian tourists increasing annually. According to the Georgian National Tourism Administration (GNTA), the number of tourists from Iran in 2016 compared with 2015 increased by about 360%, motivating the Georgian authorities to further develop tourism zones and to receive the expected significant economic benefits.
“Georgia as a tourist zone in Iran is known only for the summer season and people are less aware of the winter resorts,” says Shahrzad. “Moreover, my countrymen have no idea about the potential of mountain resorts which can be very attractive for the implementation of tourism projects. Accordingly, we want to introduce Georgia to Iranians in terms of unusual winter resorts to attract more and more tourists.”
“We met with the Georgian National Tourism Department and invited them as our guests to the conference. The conference will also see guests coming from the GNTA and Georgian companies. The gold sponsor of the development of the construction is Red-Co, which has been an active and successful operator company in the real estate market since 2012, having successfully implemented projects in Tbilisi, Batumi and in other tourist regions,” says Shahrzad.
The conference will be attended by Iranian investors and businessmen, the largest construction and development companies, charter airline officials, Iran's National Tourism Administration, and many other companies which are ready to establish business links with Georgian companies and make future cooperation plans.
Shahrzad says that the tourism and real estate segment were specifically chosen because these two areas of Georgia have such huge potential.
"Our partners and investors operate in various sectors but the tourism and real estate business in Georgia is developing rapidly and the prospects for these areas need promotion.”
Until now, Iran, Turkey and Dubai were the main targets for Iran, but in these countries the Iranian investors feel insecure and sense risk for their businesses, which is why they are looking for alternative markets. “Georgia is one of the most trusted countries in this regard,” Shahrzad says.
She went on to discuss one of their already implemented projects: "This year for the first time, we implemented charter flights from Iran to Georgia. During a month and a half a large number of tourists visited the country and in future we are planning to implement similar projects."
Dreamland Real Estate offers a real opportunity for Georgian-Iranian business ties to be strengthened and established beyond the upcoming conference.
“Leading tourist agencies and other related tourism sector companies who are interested in starting a business in Georgia not only for the summer but also the winter, as well as investors who are ready to collaborate with Georgia in a variety of fields, will be among the guests attending the conference from Iran."
"During the conference, companies that operate in tourism, real estate development and real estate will make presentations. There will be a city tour and a celebratory dinner, where the participants and invited guests will have the opportunity to come to know each other. This will become the basis for future business relations,” Shahrzad Efat says. “Our company is ready to get a lot of interesting and important projects, and we will try to expand the scope of our work further."
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