FINCA Bank Introduces My School Book to Improve Financial Literacy
On World Savings Day on October 31, FINCA BANK Georgia introduced its newly launched interactive book for school children aged 7 to 14.
‘My School Book’ is designed to help children develop their financial and business oriented skills from an early age. Covering such topics as what money is and why we save, offering quizzes and bringing successful stories of business practices, the book aims to be informative and encourage its young readers to form the right attitude to money, equipping them with the necessary knowledge of basic financial literacy. “These are skills that are very important, especially considering the fact that financial inclusion, financial capability and sustainable livelihoods are essential components of full economic citizenship,” said Mariam Esebua, Head of Marketing at FINCA Bank Georgia.
The content and layout of ‘My School Book’ was made together with creative agency Windfor’s Communications, and is designed to be fun and memorable for children through its colorful illustrations and entertaining content. “It was a huge responsibility, since the fun content needed to be created especially for children, while also informing them well on the important topic of finance,” said Vasil Chubinidze, representative of Windfor’s Communications.
“With the new interactive book children will also be given the chance to share their opinions with us through email, and the most active and creative readers will be awarded with special prizes,” Esebua added.
The newly released book is seen as a possibility to foster interaction between children and parents and, most importantly, between classmates through interesting projects with they are encouraged to do together.
The book is going to be distributed to FINCA Bank employees so that more than 8000 children in almost all regions of the country will get to use the book, learn the basics of financial literacy and have fun.
“We are very happy that FINCA Bank is a pioneer in the very important field of making this kind of interactive content for children,” said the Head of Marketing FINCA Bank Georgia.
Nino Gugunishvili