British Council Georgia Celebrates Customer Service Week in Tbilisi

For the fourth year British Council Georgia celebrated Customer Service Week at its teaching center in Tbilisi. Coinciding with the busiest time of the year, ending the registration period, there were many reasons to thank the British Council team members, its customers, partners and stakeholders. 

British Council states that the Customer Service Week gives "the chance to highlight every detail and component of the company’s operations and most importantly each person who contributes to its success. This is an event during which it becomes possible to raise awareness on the importance of customer service at large, paying particular attention to building close relationships with customers, seen to be an essential factor in today’s increasingly competitive market, a goal impossible to achieve unless each employee puts the customer first," British Council representatives say.

British Council Georgia claims that the organization believes “customer service is not merely about being on the front line; it is in fact a holistic approach that organizations should apply to every aspect of their processes, procedures, quality control and strategy in order to succeed.”

Customer Service Week (CSW) is seen as playing a vital role in forming and understanding business behaviour in Georgia. According to the British Council Georgia, it is high time to “analyse and plan activities and events that are underpinned by customer-orientated values.” 

With the rich and valuable experience and understanding gained through previous years’ themes, British Council Georgia says that the staff and customer engagement has become even more entrenched in their operations. This year they interviewed their customer service team and asked them to share their experience in working at the organization.

As Zaza Purtseladze, Director of British Council Georgia said in one of his TV interviews, British Council aims at defining the needs of customers and seeks to provide services tailored to their specific needs. "The goal of the CSW was to strengthen the communication with customers," he said.

This year, British Council Georgia has an ambitious plan to reach 1 million 8 hundred thousand customers both directly and indirectly. 

25,000 will be reached directly, 600,000 through social media and around 1 million will be reached through media products, radio and television.  

CSW was held from October 24 to October 29. It is an annual event that is regularly held in all the British Council Offices worldwide. The organization is present in 110 countries around the globe. 

By Nino Gugunishvili