What the Pack Names Georgian Dried Fruit Best Package Design

What the Pack has included a Georgian product in its monthly packaging design review. Georgian Dried Fruit Chiri was named among the list of best packaging designs of October. The branding was done by Ia Darakhvelidze, a graphic designer.

What the Pack is a large-scale Russian consumer branding and packaging design oriented project. The Best Packaging review is published by reviewers on a monthly basis.

Chiri is produced by ‘Kareli Fruit,’ a company which was founded in 2015 and has since been offering customers a variety of dried fruits.

Kareli Fruit buys raw materials from local farmers to add to the produce from its own harvest. Its dried fruits are then sold in 200-gram packets.

Kareli Fruit is now aiming to enter the EU market.

Natia Liparteliani