Produce in Georgia to Unite State Support Programs Under One Brand

The Produce in Georgia for Fast Development Platform was presented at the Radisson Blu Iveria Tbilisi Hotel on January 12.

The Platform aims to unite all the State supported programs realized by the Ministry of Economy of Georgia, Enterprise Georgia, Ministry of Agriculture, Georgia’s Innovation and Technology Agency, and the projects of the Georgian Partnership Fund, under one brand. The new initiative expects to facilitate and foster cooperation between the public-private sectors in the country.

As Giorgi Margvelashvili, President of Georgia, stated in his opening speech at the event, supporting the growth of employment opportunities, the development of small and medium businesses, and assisting various local initiatives are the answers to the challenges facing Georgian society today.

“We won’t be able to develop very effective State supported health programs, we can’t invest more in education, we won’t be able to intensively finance infrastructure projects and we won’t be able to serve our society more effectively if the business sector is not empowered,” the President said.

“The mission of our government is to create a strong economy. We all understand that the basis of a strong economy is a strong and competitive private sector. Our goal is to have enterprises that will be able to compete and to produce competitive Georgian products. Otherwise, we will not be able to enjoy fast economic growth or the creation of new work places and employment opportunities,” said Giorgi Gakharia, Minister of Economy and Sustainable Development of Georgia.

It was recognized that the State needs to better support entrepreneurial spirit, the main idea behind the Produce in Georgia initiative, which aims to create a common space for business services, making it easier for potential customers to communicate.

Further, Produce in Georgia needs to be more oriented towards maximizing the involvement of the small and medium scale businesses, focusing on engaging them more actively in the process.

Also highlighted was the need for the State to show more interest in exporting locally-made products.

Nino Gugunishvili

(left) Giorgi Gakharia, Minister of Economy and Sustainable Development of Georgia, Giorgi Margvelashvili, President of Georgia (center) and (right) Dimitry Kumsishvili, Minister of Finance