Choice Hotel Group Visits Georgia
The British Georgian Chamber of Commerce (BGCC) organized the visit of Choice Hotel Group representatives to Tbilisi on January 19-20.
Considered to be a leader among the global hotel brands since 1941, Choice Hotel Group is one of the largest and most successful, operating four brands: Ascend Collection (5 star), Clarion (4 star), Quality (4 star), and Comfort Inn (3 star). The group boasts 6,400 hotels in 35 countries worldwide.
During their visit to Tbilisi, Georg Schlegel, Managing Director, and Max Cergneux, Senior Director, held meetings with the representatives of the Ministry of Economy and Sustainable Development of Georgia, Georgian National Tourism Administration and with a number of development and construction companies, including the Partnership Fund.
As Mako Abashidze, Founder-Director of the BGCC, exclusively told GEORGIA TODAY, the BGCC approached Choice Group in November last year in order to discuss opportunities and potential projects in Georgia through meetings in London with Max Cergneux, Senior Director.
Choice Group then conducted an independent market study on tourism development and strategy in Georgia, identifying Georgia as a potentially interesting market for their hotel brands, while the BGCC set to organizing a business trip to Georgia for company representatives, preparing all logistics and meeting schedules.
“I would like to mention the great support of Lika Kardava, founder of Property Georgia, who helped us to identify and arrange these very interesting and fruitful meetings with market-leading companies in Georgia,” Abashidze said.
Following the visit, Omega Group, one of the Founder-Members of the BGCC, is in the process of negotiations with Choice Hotel Group on two potential projects in Tbilisi and Batumi. The Honorary Chairman of the BGCC, Zaza Okuashvili, will continue working in this direction to help the sides finalize the details.
Nino Gugunishvili
Source: Irakli Dolidze/GT