Elit Electronics Closes 2016 as Brand of the Year

Elit Electronics can confidently label 2016 as a successful, having seen a 15 percent increase in retail trade compared to 2015, namely a 30 percent increase in mobile phone sales, 17 percent increase in the bigger domestic appliances category and an 18 percent increase in sales of small domestic appliances, which, as the company claims, are very important indicators.

Elit Electronics was named Brand of the Year 2016. In the selection of the individuals and companies for the “Golden Parchment,” in which over 100 experts participated, a list of nominees was put together alongside a GCG consulting survey of 257 individuals country-wide. The majority of respondents named Elit Electronics as brand of the year.

In 2016, Elit Electronics opened three new shops. Elit Electronics offers a unique concept to its customers, giving them the chance to choose and buy products in a comfortable space. It is the first multi-brand chain of shops in the country with showrooms of the world’s leading brands, including Samsung, LG, Sony, Bosch, Siemens, Gorenje, Philips, Acer, Huawei and Lenovo. As well as being an authorized partner to Apple, the company is also an exclusive representative for Bosch, Siemens, Gorenje and Hitachi and an official retail partner of Samsung.

The company had various activities and campaigns throughout the year, while managing to maintain 50% of the appliance market, according to the wGRP that led to the company’s TOM awareness growth. Elit Electronics as a leader holds 40% share of the home appliances market in Georgia.

Today, Elit Electronics is represented as the largest trade chain in the country, with the best products, a renewable assortment, after-sale and warranty services, home delivery and installation, and the highest service quality, all features which define the company’s name and place on the Georgian consumer market.

Nino Gugunishvili