First Georgian Children’s Clothing Brand Spilow to Enter UK Market

Spilow, the first Georgian children’s clothing brand, will be available in the London Igloo Kids store. The partnership began when Spilow made clothes displaying book characters for Igloo for the store's World Book Day dress up. World Book Day is celebrated on April 23, but the UK marks it on the first Thursday of March.

Founded a year ago by three young Georgian women—Sopo Chkhaidze, Taso Japaridze and Marinka Garibashvili—Spilow produces clothes from all natural materials for children ages one to 12.

“We wanted it to be a Georgian brand affordable for young parents, with clothing made from natural materials and comfortable to wear for any occasion,” Chkhaidze says.

Today, the company produces two lines of clothing—one vintage and another made with contemporary textiles. Even without their own shop, Spilow became an instant success on social media. They are now planning to open their own sewing facility and possibly expand their export beyond the UK.

Nino Gugunishvili