Schirnhofer Now Has its First Store in Tbilisi
With almost a century old tradition of producing over 600 varieties of meat products, Austrian Schirnhofer is one of the leading and largest Austrian meat product manufacturers, producing 12, 000 tons of meat and sausage products per year, using only Austrian meat for production.
The company’s head office is located in Kaindorf, Austria which is considered as one of the safest ecologically. Schirnhofer has 630 partner farmers. Its strict quality control begins at each of these farms. Quality control is paramount at every stage of production, so Schirnhofer uses ultra-modern technologies and laboratories. Schirnhofer holds an IFC (International Food Standard) certificate, which ensures constant product quality control.
Schirnhofer was founded in 1926 by Joseph Schirnhofer. The family business kept alive by his son Karl, who started producing sausages in 1950 with his mother. Soon the company one of the largest Austrian meat product manufacturers.
Karl Shirnhofer himself was a founder of the Schirnhofer Company in Georgia, which entered the Georgian market in 2007 and quickly gained popularity among customers for its affordability, variety, and top quality products.
Schirnhofer’s newest store opened at At 7 Vazha-Pshavela Avenue, Tbilisi.
It offers a large assortment of the delicious sausages that Schirnhofer is loved for as well as an Austrian delicatessen featuring an assortment of fresh Austrian breads, cheeses, and meats.
With half a million USD local investment and almost 20 new jobs according to the company, the opening of the first Schirnhofer store is an important event both for Georgia and Austria.
“Georgian customers know the Schirnhofer brand well. This is our first store in Tbilisi, and in Georgia, and we’ll be focusing on the cheese and meat delicatessen,” said Lasha Babuadze, Schirnhofer Georgia representative, noting that the company plans to expand and open more stores in Tbilisi and other cities in Georgia.
“Schirnhofer products in Austria are always associated with the best quality.” Arad Benko, Ambassador of Austria to Georgia, said in his speech while attending the first Schirnhofer store opening.
“Schirnhofer is very proud to offer its products in Georgia; I wish our business partners great success”. Alois Kaiser, the company representative who arrived to Tbilisi for the store opening said.
Nino Gugunishvili