Wall Street Journal & National Geographic to Make Film about Georgia’s Ushguli

Media outlets, the Wall Street Journal and National Geographic, are to make a short film about Georgia’s mountainous village Ushguli in the Upper Svaneti region.

Recognized as a UNESCO World Heritage Site, Ushguli is one of the highest continuously inhabited settlements in Europe. Compared to somewhat more developed towns like Mestia, Ushguli has been "saved" by its particularly inaccessible location, which helped preserve the village's timeless feel.

The press tour of journalists to Ushguli was organized by Georgia’s National Tourism Administration (GNTA) under the Ministry of Economy.

The guests will prepare a short film and article about Ushguli, which will be included on the Wall Street Journal, National Geographic and Star Airlines websites and social media.

Six guests were involved in the tour, including National Geographic journalist Robert Reid, who participated in a specially organized horse race.

Head of the GNTA, Giorgi Chogovadze, underlined that placing a documentary film about Ushguli on such influential publication websites as the Wall Street Journal and National Geographic will help to promote Georgia and increase tourism in the country.

“Such projects help potential tourists to get information about Georgia and plan their journey, reflecting in an increased inflow of tourists. That is why the GNTA aims to regularly organize press tours from various countries,” Chogovadze said.

Thea Morrison