Radio NRJ Celebrates Georgian Launch at Tbilisi Event Hall

Radio NRJ, a hugely popular European Radio Broadcaster, held an official reception and celebration at the Tbilisi Event Hall on May 18 to celebrate the brand’s recent launch into the Georgian market.

The most popular radio station in France, with 14 million listeners daily, it is also broadcast in Germany, Austria, Switzerland, Finland, Norway, Sweden, Russia, Bulgaria, Lebanon, Morocco, Egypt, and now in Georgia on 104.7FM.

Radio NRJ’s audience segment is typically aged 20 to 40, and it is a leader in ratings, offering its listeners all the latest musical hits.

The French version of Untouchable, a new music clip by Bera Ivanishvili made at Radio NRJ’s French studio, was shown during the reception at Tbilisi Event Hall. After congratulating the audience on Radio NRJ’s arrival in Georgia, Bera awarded a lucky winner a trip to the Cannes NRJ Music Awards, to be organized by Atlas Global.

Guests then had a chance to listen to the acoustic version of Ed Sheeran’s popular hit Shape of You, broadcast from Radio NRJ’s Berlin studio.

“Radio NRJ entering Georgia means that Europe is now one step closer to Georgia and Georgia one step closer to Europe,” George Sharashidze, Founder of NRJ Georgia, told the packed hall.

“The strength of the Radio NRJ brand will positively change the situation on the Georgian market- not only as a successful radio station, but also as a massive project which will support the development of the radio business and showbusiness in Georgia, overall,” Sharashidze said, going on to thank co-organizers Georgian Post and its General Director, Levan Chikvaidze, who came up with the initiative to send a symbolic congratulatory gift of Georgian wine to all of the offices of Radio NRJ abroad.

“Georgian Post fully supports the arrival of the European radio station and brand in Georgia and is ready to ensure that Radio NRJ Georgia will communicate with their European colleagues through a fast and high quality service from Georgian Post,” Chikvaidze said. “European brands appearing on the Georgian market, considering the country is on the road to Euro integration, is very important and I’m delighted that such a popular European radio broadcaster as Radio NRJ is now in Georgia with its multi-million audience in 14 countries around the world. Georgian Post congratulates Radio NRJ Georgia on its official launch and wishes it to become as popular as it is in Europe”.

Radio NRJ Georgia’s Tbilisi office is located at 2, Dolidze Street in the Radio Café, in which the radio station studio and café share one space.

Nino Gugunishvili