Training in Planning & Organizing Festivals for Festival Professionals in Adjara
British Council Georgia has been working successfully with the Ministry of Education, Culture and Sport of the Adjara Autonomous Republic in Georgia for some years within their signed memorandum of collaboration.
On 20, 21, 22 and 23 June they organized a training on How to Plan and Organize Festivals, conducted by British expert Donna Close, a representative of Festivals and Events International and festival producer and strategic consultant with over 20 years’ experience in arts and cultural working in private and public sectors; in small creative businesses, higher education institutions, in local government, large arts organizations, and from within the community and voluntary sector.
The aim of the training in Adjara was to provide delegates with the knowledge, understanding and a practical framework to be able to write a festival and event management plan. In addition, the concepts of time management, project management, customer care and customer experience as measures of success were introduced.
The training program was created on the basis of the research, workshops and face to face meetings with representatives of the festival sector in Adjara carried out by Nick Dodds, an expert from the UK, in November 2016. His study focused on the existing situation, achievements made and challenges being faced.
The training participants had the chance to explore the experiences, achievements and challenges of UK festivals, make comparisons with the Georgian methods of festival management, share their achievements with the trainers from the UK and one another and absorb useful aspects from the UK experience.
“We are happy to work in partnership with the Ministry of Education, Culture and Sports of Adjara Autonomous Republic and share the UK’s best practice in the field of Festivals Management and development,” said Zaza Purtseladze, Director of the British Council, Georgia.
In July, the British Council plans to conduct trainings on developing a marketing plan.
The British Council is the UK’s international organization for cultural relations and educational opportunities, changing lives by creating opportunities, building connections and engendering trust.
Katie Ruth Davies