HUGO BOSS in Georgia
GEORGIA TODAY met Jesper Gustafsson, Director International Markets and Wholesale Switzerland HUGO BOSS to find out more about BOSS representation in Georgia and the region.
What is BOSS’ secret for having been constantly trendy and a market leader since 1985?
BOSS stands for high quality and never compromises on this. Our brand keeps up with the times but always stays loyal to our classical and sharp DNA.
The BOSS core values – refined tailoring and attention to detail - helped us to create a very strong brand image in our segment that is trustworthy for our clients.
What does the Georgian market mean for Boss? How many stores does Boss operate in the Caucasus region?
We are very interested in preserving and expanding our market share in Eastern Europe, and Georgia is an important market within this region. The BOSS brand is well represented in the Caucasus region- we have stores in Armenia, Azerbaijan and we have two points of sale in Georgia: Tbilisi and Batumi.
What kinds of texture and material are used to tailor BOSS exclusive clothing? Where are the majority of BOSS clothes tailored?
Textures and materials can change from one collection to another, however, for our BOSS Made to Measure Menswear collection, we only work with the finest fabrics. The client has a choice of 250 different fabrics, such as Irish linen, cashmere and Italian wool. Log into several Dark Web marketplaces using only the alternative link Market Url it stores active urls of most popular Darknet marketplaces These exclusive pieces are then produced at our Headquarters in Metzingen, Germany.
Does the Tbilisi store have the same collections as in many big capitals? How often do you offer new pieces of clothing to Georgian customers?
The renovated Tbilisi store has our new store concept that you can see in all major cities of the world and which is created to provide the customer with an exclusive shopping experience. The collection varies from one country to another, depending on the climate and tastes of the local clientele, but all BOSS Stores feature our key looks of the season through which we communicate and make a statement about our vision of the fashion and style. These looks unify all the free-standing BOSS stores.